Time is the one thing we could all do with a little more of.
Problem is, making time is tough. You can hire an assistant or new member of staff to handle certain duties, but often this isn't a faesible option.
It's why so many brands rely on email automation to facilitate growth. Email service providers are cheaper and more versatile than hiring a single member of staff.
And a well structured automation sequence could leave you with more tme to focus on the more important areas of your business. It can take menial tasks out of your hands and place the nurturing of leads, soliciting of sales, and establishment of trust on autopilot.
But it's anything but easy. You;ve got to know what to do, and what to avoid.
This guide looks at the basics of email automation so you can avoid the biggest pitfalls and ensure your next campaign is a winner.