Conversion copywriting is often portrayed as a complex process reserved for that rare breed of writer who seemlessly blends data and creativity.
And sure, there's an element of truth to this. You're always going to see the best results by hiring someone who has dedicated their professional life to creating compelling copy.
However, it's not always feasible to hire an outside specialist, sometimes you've got to do it yourself.
This case study covers the exact process the PJBoyle team used to create a landing page, explainer video, and email nurture automation that grew TipstersPortal from a brand new site to over 9000 new subscribers in just 2 months.
Whether you're a copywriter looking for a little inspiration, brand manager who needs to know what to look for in good copywriting, or a marketing pro who's improving their own copy, you're right where you need to be.