As disucced, I’ve included a couple of examples of recent work below. Separated into sections based on the area and job.
Have a Word
Have a Word is my own site where I coach other writers how to establish a profitable writing career.
The page converted horrifically. We’re talking less than 1%.
But at the time I was learning the ropes and getting everything in order.
Since then, I’ve created the current Have-a-word home page which you can see by clicking below.
That new page itself converts at 3.55%.
However, 1.97% of the traffic also goes to a quiz I created which converts really well.
The below landing page also converts at 34%. However, the traffic that is sent to it is highly targeted.
Recart is an eCommerce SaaS service I’m currently working with.
Their old site was called Ghostmonitor, and every time I try to rip an image of the old site it won’t show thanks to it having all been 301’d to the new site.
Anyway, the old conversion rates weren’t great. It was around 9% before.
I worked with them to work out the wireframes for the site and I created all copy for the main home page and the features pages.
You can check the site out here:
From the main homepage and features pages we get around a 19% conversion rate to free trial which is far higher than the other SaaS eCom brands I ask about theirs. And I’m working with the team to minimise churn and raise the conversion to paid users. So far we’ve increased it from ~11% to 19% through some smart Intercom targeting and educational messages.
The goal is to get the upgrade conversions to 30% so it’s in line with the industry average and then beat it.
Tipsters Portal is a gambling website that offers tips to people who want to gamble smarter.
I crafted the entire landing page from concept through to fulfillment (including the video script) whilst the TP team ran some very targeted ads to it.
We achieved a 32% conversion rate from visitor to free registration which is amazing. You can check the page out here.
I also have a full case study on it which I can send if you need. It’s long though!
There was no page before and so nothing to compare against, but the page is outstripping the competition. Not surprising when their landing pages look like the below.
Curation Suite is an SaaS curation platform.
They have a good product, but their processes were a mess.
Honestly, they need new landing pages, better paid ads, and better emails just to begin.
I helped them improve their email marketing, implementing new sequences which took the average opens and CTRs from:
25.93% open rates
Below I’ve attached some examples of the before and after with the emails to show exactly what I did.
To break the whole process don’t briefly I:
Came up with a more logical flow for users. Basically educating them to the benefits of curation. Of course there was a heavy focus on the CurationSuite tool.
Rewrote every email as, when I took the account on, the emails were short and offered little value or incentive.
made the emails more visually appealing and clickable.
This was the control. Short and sweet, but not exactly entertaining or useful.
The variant I created is in the PDF below.
You’ll see it’s far longer but the results speak for themselves.
The control had open and click rates of:
Opens – 23.51%
CTR – 4.21%
Opens – 36.76%
CTR – 6.72%