Optmising a PPC account is anything but easy.
There's a ton of different things you need to know and implement if you want one of the top PPC accounts in the world. And that's what everyone shoots for, right?
They aim to compete with those who spend hundreds of thousands a month in ad spend and pay full teams to monitor their account.
And that's great if you're one of those businesses, but if you're not those tactics become too costly and complex to maintain.
This case study is an examination of how we optimised a small business PPC account to increase CTR whilst reducing CPC on a very modest budget.