As a child I loved Saturday mornings. I’d launch myself out of bed at the crack of dawn and sprint down the stairs to the kitchen where I’d hastily pour a bowl of my favourite cereal. With an overfull bowl of Bran Flakes cradled gently in my arms, I’d precariously walk through to the living […]
You know what I’m tired of? Lazy copywriting. Bullshit claims to greatness spewed by brands across the globe. Brands who take the easy way out and use generic, vague claims because they have no idea what it is they do well or what it is their customers want.